





What's interesting is the potential impact Alticor, the direct marketing business Dick DeVos once headed, may have on these and future numbers.
The new poll asked voters what they think of Alticor, and by a margin of 41 - 17, they had a negative view of the company. Additionally, 21 % of the respondents listed Alticor as a reason not to vote for DeVos. But 62 % say Alticor will not influence their decision.
EPIC-MRA's Ed Sarpolus said a negative attitude towards direct marketing businesses, and a general backlash against big business are among the most likely reasons for the unfavorable attitude towards the Alticor name.
The poll also gives a boost to the governor once biographical information is included.
Sarpolus tells 24 Hour News 8 the poll indicates a couple of things, namely that DeVos is going to have to start telling voters more about his past, especially when it comes to Alticor.



NEW YORK (Reuters) - Warren Buffett, the world's second-richest person, is donating about $37 billion -- more than 80 percent of his fortune -- to foundations run by his friend Bill Gates and by the Buffett family.
The move is the biggest-ever single act of charitable giving in the United States...
In a letter to the Bill and Melinda Gates Foundation, Buffett, said he will set aside 10 million shares of Berkshire class B common stock for the foundation.
Based on the stock's per-share price of $3071.01 as of Friday, the total amount for the Gates foundation comes to about $30 billion.
That is the largest commitment to a philanthropic cause ever made by one person in the United States, said Stacy Palmer, editor of the Chronicle of Philanthropy.
"Even if you look at what (John D.) Rockefeller and (Andrew) Carnegie gave historically -- even if you do it in today's numbers, it doesn't come close to that," she said.
The Gates foundation is one of the world's richest philanthropic organizations.
It has committed millions of dollars to fighting diseases such as malaria and tuberculosis in developing countries, and to education and library technology in the United States.
I told Dick DeVos right up front I was skeptical about his bid to become the Detroit Lions' next head coach.
"What do you know," I asked him, "about professional football?"
"I've been a part of winning teams all my life," the multilevel marketing magnate answered confidently. "I think I've got what it takes to turn this one around."
"But where would you start?" I asked him. "The Lions have so many problems."
"With all due respect, Brian," DeVos answered, "there's only one problem: The Lions' opponents consistently score more points than the Lions do. That's what the next head coach has to focus on like a laser."
"So you'd start with the defense?"
"Defense, yes, because we've got to stop opposing teams from scoring so many points. But that's only part of the equation, because we've also got to score more points ourselves. That's why my turnaround plan focuses on defense and offense.
"It sounds complex," I said.
"It is," DeVos agreed. "But my plan breaks it down into a logical sequence of specific steps."
"Starting with?"
"Mission No. 1 is making a change at quarterback, " DeVos said. "I don't care what the incumbent coach says, Joey Harrington is the wrong guy to lead this offense."
"But everyone agrees with that," I said. "Joey's already been traded."
"Sure," DeVos agreed. "And I'm proud to have played a leadership role in that."
"So who should replace him?"
"I want to be clear about that," DeVos said. "The Lions definitely have to replace Harrington. That's Mission No. 2."
"So you think finding a strong quarterback is the key?"
"I'm not sure it has to be a quarterback," he said. "But I think we need some kind of player, probably an offensive one, standing where the quarterback usually stands, and doing many of the things that quarterbacks do."
"Do you have any particular player in mind?"
"Well, those are the kind of details that we're going to have to get to down the road."
I was beginning to get frustrated. But I didn't want to seem negative, so I changed the subject.
"Lions fans have heard an awful lot of turnaround plans over the years," I began. "They weren't all as specific as your plan, but still, there's a lot of skepticism. How do you turn that around?"
"We've got to make it easier to root for the Lions," DeVos said. "As a first step, I'm proposing to slash ticket prices by 50%."
"But won't that hurt revenues the team needs to rebuild?"
"Not if four times as many people buy tickets," DeVos answered brightly. "Then we'll have twice the revenues!"
"But Ford Field only holds 65,000 people," I pointed out. "Won't the Lions need a bigger stadium to make your plan work?"
"I think we need to make Detroit a more attractive place for all kinds of teams to build stadiums," DeVos said.
"But I'm getting ahead of myself," he added. "First, we need to unload this Harrington fellow."

The high point of his arguably peripatetic business career was serving as president of Grand Rapids-based Alticor Inc., formerly Amway Corp., from 1993 to 2002. During his tenure, the family company swung to losses but eventually rebounded by expanding globally and embracing the Internet.
He is credited with helping revive downtown Grand Rapids, but critics say he leveraged family money more than political acumen.
"For the first time, this state's economic future has become disconnected from the national economy," DeVos said in a recent interview with The Detroit News. "But here's the good news: I've been through changes. I've been through a turnaround process. I know there is light at the end of the tunnel."
Voters may buy that message, said Charles Ballard, an economics professor at Michigan State University, especially when it's fortified with millions of dollars in TV ad buys. But he questioned the substance behind it.
"I think it's a stretch that experience in business might necessarily be better than government experience in terms of running the state," Ballard said. "The state has long-term structural problems that have led to this economic decline. I would submit that if Alan Greenspan had been elected governor four years ago, our economy wouldn't look dramatically different."
Dick DeVos didn't aspire to be a politician as a youngster, when his main interest was water-skiing with his best pal, Steve Van Andel